Price Transparency: Bringing Clarity to the Cost of Health

Dr. Dhruvil Patel
February 14, 2024
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Money and Healthcare 

Within the increasingly complex web of healthcare in the United States, the issue of pricing transparency is more than a matter of fiscal prudence; it's a fundamental right for patients and a cornerstone for fair and competitive services. The labyrinthine nature of hospital pricing systems has long been a source of frustration, confusion, and financial hardship for millions of Americans: from those receiving care to those employed by the system attempting to do right by their patients. In the United States, and in emerging healthcare services around the world the both health and the financial cost of achieving it intertwined. The economics of a healthcare system determine its ability to provide, achieve, and thereby directly impact its outcomes. 

This focus on cost has emerged a growing recognition of the scale of money that is required to deliver care. Specifically, the cost of delivering healthcare relative to outcomes are completely disproportionate and the burden of such costs directly falls on patients while providers who sanction actions which accumulate them do not have tools to be aware. Due to their vast capacity and resources, such costs are mostly accumulated by patients receiving care from hospital systems whose pricing in the United States is notoriously complex. Unlike most markets where prices are clear and consumers can compare options, healthcare has historically operated with a veil of secrecy over costs. This opacity arises from a mixture of factors including insurance negotiations, service bundling, and the individual nature of patient care which can widely differ on the basis of patient factors. At its core though, healthcare is a service based on the principles of care and well-being. Whenever possible, no patient is turned away and all attempts are made to restore quality of life, no matter the cost - a marked difference from any other industry. Yet patients, often at their most vulnerable, should not be blindsided by bills that are impossible to anticipate. Transparency is a matter of respect and dignity, ensuring that individuals can make informed decisions about their care.

The Hospital Pricing Transparency Law

Recognizing the importance of this issue, there have been legislative efforts at both the federal and state levels to mandate pricing transparency. The Hospital Price Transparency Rule, which took effect in January 2021, requires hospitals to provide clear, accessible pricing information online about the items and services they offer. The development of this law was motivated by the growing concern over escalating healthcare costs and the lack of transparency in hospital pricing. This legislation requires hospitals to publish a comprehensive list of standard charges, including discounted rates negotiated with insurers and the minimum and maximum negotiated charges for all items and services. The primary aim of this law is to enhance price transparency, allowing consumers to make more informed decisions about their healthcare. By making pricing information readily available, the law seeks to foster competition among hospitals, potentially driving down costs and improving service quality. The Centers for Medicare and Medicaid Services (CMS) is the agency under whose purview it falls to enforce these rules and they have encouraged hospitals to comply to avoid these penalties. The agency also provides guidance and resources to help hospitals meet the requirements of the transparency rule. More information on the transparency rules and its forthcoming updates can be found here [1].

Patients often faced significant challenges in understanding the costs associated with their care, leading to unexpected bills and financial hardship. This was a significant step forward, yet implementation and compliance have been inconsistent [2] . Hospitals face challenges in standardizing pricing information due to the complexity of services and the variability of insurance coverage. 

It Costs More to Not be Compliant

Fines associated with non-compliance laws vary based on the size of the hospital system and are routinely subject to evolving standards as these laws continue to be updated in concordance with emerging regulations and direction of services involved. CMS has the authority to impose civil monetary penalties on hospitals that do not comply with the price transparency requirements. Specifically:

  • Hospitals could be fined up to $300 per day for non-compliance. This applies to smaller hospitals with a bed count of 30 or fewer.
  • For larger hospitals, the fine can be significantly higher, scaling with the size of the hospital. The maximum penalty can reach up to $5,500 per day, based on the hospital's bed count. This would annualize to a range of $109,500 to $2,007,500 per year, depending on the hospital's size and the duration of non-compliance.

In our recent review of the CSM public enforcement actions dating to the most recent in September of 2023 - fines for hospital systems in noncompliance with these laws range from $59,100 - $979,000 [3].

Despite these monetary fines existing, a lack of compliance with this law, coupled by the inconsistent use of web tools designed by health systems for users to access this data has made it increasingly difficult for any participant or facilitator of the healthcare system to understand and make use of it. Yet such transparency can allow for shopping of services by patients, negotiation of prices by providers for their practices, and understanding of cost of care facilitation by adjacent systems: as the hospital transparency law intended. 

Targeting these problems in healthcare, is exactly what we aim to do here at SumHealth

Introducing SumHealth Search: Pricing Transparency

SumHealth’s Pricing Transparency tool is a comprehensive, searchable database designed to demystify hospital pricing transparency data like never before. This cutting-edge platform not only aggregates data from hospitals nationwide but also presents it in a sleek, user-friendly interface that makes finding and comparing procedure costs straightforward and hassle-free and continuously evolving to provide features for all stakeholders in the care process to use these insights to advocate for an improved care experience. SumHealth's robust healthcare search algorithm and foundation architecture powers this transformative tool, meticulously designed to offer an effective search methodology that navigates the complexities of healthcare pricing with ease. These features ensure that anyone looking for specific procedure costs can find accurate, up-to-date information quickly and effortlessly. The pricing transparency interface boasts an interactable front-end, meticulously crafted to cater to users of all technical abilities. This means that whether you're a patient seeking information on procedure costs or a care system administrator managing vast datasets, SumHealth provides an intuitive, user-friendly experience that simplifies the search and presentation of healthcare pricing data.

Our Mission is Patient Centered

For too long, patients have navigated the labyrinth of healthcare pricing with limited information, facing unexpected bills and struggling to make informed decisions about their care. Our platform tackles this challenge head-on by harnessing the power of hospital pricing transparency data, mandated by recent regulations, yet previously scattered and difficult to interpret. With our tool, users can effortlessly search for specific procedures across hospital systems, uncovering not just the sticker price but the actual costs associated with cash payments, gross prices, and the negotiated prices for each insurance provider. This level of detail is unprecedented, empowering patients to make educated choices about their healthcare based on clear, comprehensive cost information.

Allowing Providers and the Care System to Be More Effective

This tool is not solely for just patients. It is also an invaluable resource for healthcare providers, insurers, and care systems. We produced an effective method to remain up-to-date with changes in pricing while working diligently to amass every pricing transparency dataset possible. Presentations of these prices offer insights to help streamline operations, negotiate better rates, and understand the true impact of cost on a patient level - opening the door to improving cost clarity to set patient expectations and improve satisfaction. Through SumHealth’s vast repository of pricing data, our tool enables more transparent, fair, and competitive pricing practices across the healthcare industry.

Allow Care Systems to Ease Into Compliance

Care systems can also choose to host their pricing transparency data on our state-of-the-art platform, not only meeting legal obligations with confidence but also elevate their service offering to patients and partners. The platform's seamless integration and customizable presentation tools allow for a tailored approach to data display, ensuring that each care system can showcase their pricing information in a way that aligns with their brand and patient engagement strategies while benefiting from an easy to interact with design interface for quick and effective insights for users. Moreover, our platform's efficiency eliminates the technical challenges of data management involved in curating this data. For care systems, investment in hosting on the SumHealth platform, and using its tools for their efforts in creating an informed healthcare populus signifies a commitment to excellence, demonstrating a proactive approach to the challenges of modern healthcare. It positions them as leaders in transparency,

The Future of Pricing Clarity

What sets our platform apart is not just its extensive database and user-friendly design, but the actionable tools that we are currently developing to complement this search functionality. Users will be able to compare prices for the same procedure across different hospitals within the same healthcare system, estimate their out-of-pocket costs, and even receive recommendations for the most cost-effective care options based on their specific insurance coverage. Furthermore patients can determine for their own health history, which set of expected tests and healthcare services are at the lowest cost within a particular healthcare system - giving both purchasing power and market transparency to the patient level. Our ethos in developing these tools are designed not only to inform but to provide practical guidance that can lead to significant savings and better health outcomes.

SumHealth is the Future of Clear, Transparent, and Compassionate Healthcare

Launching this platform marks a significant milestone in our mission to make healthcare more transparent, affordable, and equitable for everyone. We believe that by providing clear, accessible information about healthcare costs, we can help demystify the financial aspects of healthcare, reduce the stress of medical decision-making, and ultimately improve the overall healthcare experience for patients, providers, and insurers alike. As we launch the SumHealth Search - Pricing Transparency tool, we invite you to join us in transforming the landscape of healthcare pricing. Whether you're a patient seeking the best value for your next medical procedure, a provider looking to enhance transparency and trust with your patients, or an insurer aiming to negotiate more effectively, our platform offers the tools and insights you need to succeed.

Join us if you're a curious patient, provider, or care system and want to be part of the movement towards a more informed, efficient, and fair healthcare system. With our platform, the power to understand and act on healthcare pricing is at your fingertips. Welcome to a more transparent healthcare experience.

Sources:

  1. https://www.cms.gov/priorities/key-initiatives/hospital-price-transparency#:~:text=Starting%20January%201%2C%202021%2C%20each,with%20all%20items%20and%20services.
  2. https://jamanetwork.com/journals/jama/fullarticle/2792987 
  3. https://www.cms.gov/priorities/key-initiatives/hospital-price-transparency/enforcement-actions&sa=D&source=docs&ust=1707919162975939&usg=AOvVaw3VaBAcNHw16T1pOYsgP-E5